Money Coaching – A Key Ingredient to Financial Success

Thursday, April 1st, 2010  |  Financial Planning

In this full article contribution to the Business Times, Chris highlights the importance of not giving in to greed or fear in response to the highs and lows of the markets. It is important for a financial adviser to help the client keep to his investment plan. As a way to help advisers achieve this, Chris introduces money coaching, which seeks to understand the unconscious thinking patterns that affect clients’ attitudes towards money. He outlines the eight money archetypes, each characterising a different attitude towards money.