In Crisis, Do The Right Thing

Saturday, June 13th, 2009  |  Industry Insights

What is the role of an adviser? The current crisis has been a true test for investors, and especially for their advisers. It may be easier to give in to clients’ demands and sentiments. But Chris, CEO of Providend, firmly believes that an adviser’s responsibility is not to give clients what they want but to tell them what is best. Read on to find out more.